Mobility management is a relatively new approach to coordinating community transportation services in both urban and rural areas. Rather than focusing on managing the provision of a specific service or mode of service such as rail, bus, or van service, the mobility manager focuses on the customer and solving his or her transportation challenges using a variety of providers, service modes, and strategies.
This paper addresses who mobility managers are and what they do—and why they are important now and in the future. It highlights emerging innovations via five case studies. It also presents the results of a national survey and inventory of mobility managers, and it discusses how mobility management can lead a transformation in transportation.